Our goal for Milka was to establish their sponsored athletes as the “Milka Ski Stars”, to create a stronger bond between the athletes and their fans, to link them to the brand on an emotional level more strongly and to increase the reach.

We leveraged the online reach by creating interactive content with the testimonials Anna Veith, Tina Maze and Andreas Wellinger. Through the custom “Meltivation campaign”, where fans could send their favorite athletes best wishes, and participate in interactive streams and chats we reached some fantastic results: 45k Live viewers, 4,5m Video Views (2015/2016), and a growth in reach of 950m content consumers.